{"id":7910,"date":"2023-08-01T16:13:33","date_gmt":"2023-08-01T14:13:33","guid":{"rendered":"https:\/\/www.landaumedia.de\/?page_id=7910"},"modified":"2023-09-22T11:02:22","modified_gmt":"2023-09-22T09:02:22","slug":"hilfe","status":"publish","type":"page","link":"https:\/\/www.landaumedia.de\/en\/home\/hilfe\/","title":{"rendered":"Hilfe"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7910\" class=\"elementor elementor-7910\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e6250f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e6250f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aabe420\" data-id=\"aabe420\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f85664 elementor-widget elementor-widget-heading\" data-id=\"0f85664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hilfe-Center &amp; FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a00819 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a00819\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f4c76d\" data-id=\"7f4c76d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abf6d66 elementor-widget elementor-widget-image\" data-id=\"abf6d66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"513\" src=\"https:\/\/www.landaumedia.de\/wp-content\/uploads\/2022\/07\/ueberuns.svg\" class=\"attachment-large size-large wp-image-595\" alt=\"Vektoren_MitarbeiterInnen_am_Tisch_und_ein_Hund\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05ced44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05ced44\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51c023c\" data-id=\"51c023c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-790df5b elementor-widget elementor-widget-heading\" data-id=\"790df5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was ist Medienmonitoring?<br>\nWozu brauche ich eine Medienanalyse?<br> \nUnd was steht in einem Pressespiegel?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67859ab elementor-widget elementor-widget-text-editor\" data-id=\"67859ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">In unserem Hilfe-Bereich findest du Grundbegriffe &amp; FAQs zu unseren Dienstleistungen. Erhalte Antworten auf h\u00e4ufig gestellte Fragen und Begriffsbestimmungen rund um die Themen Medienmonitoring, Medienanalyse und Pressespiegel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-404eb7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"404eb7b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-09cb166\" data-id=\"09cb166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f905a76 elementor-widget elementor-widget-ucaddon_uc_icon_accordion\" data-id=\"f905a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_uc_icon_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Icon Accordion -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.landaumedia.de\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.landaumedia.de\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Icon Accordion *\/\n\n#uc_uc_icon_accordion_elementor_f905a76 *{\n\tbox-sizing: border-box;\n}\n#uc_uc_icon_accordion_elementor_f905a76 .uc_container .uc-heading\n{\n\tcursor:pointer;\n    display:flex;\n    align-items:center;\n    transition:0.3s;\n}\n#uc_uc_icon_accordion_elementor_f905a76 .uc_container .uc-heading span.bbb\n{\n\tdisplay:block;\n\t\n}\n#uc_uc_icon_accordion_elementor_f905a76 .uc_ac_box.uc-item-active span.uc_dactive\n{\n\tdisplay:none;\n}\n#uc_uc_icon_accordion_elementor_f905a76 .uc_ac_box:not(.uc-item-active) span.uc_active\n{\n\tdisplay:none;\n}\n\n#uc_uc_icon_accordion_elementor_f905a76 .ue_icon_holder,\n#uc_uc_icon_accordion_elementor_f905a76 .ue_icon_spacing\n{\n  flex-grow:0;\n  flex-shrink:0; 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Hierbei werden s\u00e4mtliche f\u00fcr das Unternehmen relevante Mediengattungen von Print, \u00fcber Online, TV und H\u00f6rfunk bis hin zu Social Media beobachtet. Es wird bspw. die Frage beantwortet, wie viele Meldungen mit welcher Reichweite und in welchen Medien es zu meinem Unternehmen im Zeitraum X gab.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Wie erstellt man einen Pressespiegel?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Der Pressespiegel ist eine kompakte Zusammenstellung von Medienbeitr\u00e4gen, zu spezifischen Themengebieten bzw. Suchbegriffen. Die \u00dcbersicht umfasst h\u00e4ufig Medienbeitr\u00e4ge, die den eigenen Markennamen oder bestimmt Produkte bzw. Dienstleistungen beinhalten, relevanten Branchennews wiedergeben oder sich mit Wettbewerber befassen.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Wie h\u00e4ufig wird ein Pressespiegel erstellt?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Der Pressespiegel ist Teil eines professionellen Informationsmanagements. Gew\u00f6hnlich wird er t\u00e4glich, w\u00f6chentlich oder monatlich erstellt, kann aber auch ad hoc zu bestimmten Aufkommen erstellt werden, um besonders bei der Krisenkommunikation wichtige Hilfestellung zu leisten.\u00a0<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Was ist ein Medienspiegel?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Mit unserem Medienspiegel oder auch Pressespiegel werden Unternehmen fr\u00fch morgens \u00fcber die wichtigsten Nachrichten zum eigenen Unternehmen, Wettbewerb und die Branche informiert. Im Gegensatz zum Medienmonitoring wird nicht die vollst\u00e4ndige Medienresonanz gemessen, sondern es findet eine Auswahl der Top Meldungen statt, um einen schnellen \u00dcberblick \u00fcber die aktuelle Nachrichtenlage zu erhalten.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Was umfasst eine Medienanalyse<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Unsere Medienanalyse misst die statistische Medienresonanz, das Markenimage, die Tonalit\u00e4t der Medienbeitr\u00e4ge oder Risiken und Chancen im Sinne des Issues Managements.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Was misst die Medienanalyse?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Die Medienanalyse zeigt den Erfolg und Wertsch\u00f6pfungsbeitrag der Kommunikationsarbeit. Durch Statistische und qualitative Auswertungen von Medien ist die Medienanalyse ein Teil des Kommunikationscontrollings und hilft bei der Beobachtung, Messung und Steuerung von Pressearbeit und Marketingma\u00dfnahmen.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Was ist ein Medienblatt?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Das Medienblatt oder Clipping ist ein Produkt des Medienmonitoring\u2018s. Es enth\u00e4lt die im Medienmonitoring recherchierten Meldungen inklusive Zusatzinformationen wie Auflagen, Reichweiten, Erscheinungsort oder Verlag. Wir stellen es Ihnen ausgedruckt oder digital in unserer online Plattform zur Verf\u00fcgung.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Wie erstelle ich einen PR-Report?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Ein PR-Report stellt die Ergebnisse der Medienresonanzanalyse empf\u00e4ngergerecht dar. Abh\u00e4ngig vom Empf\u00e4nger des Reporting\u2018s reicht die Vielfallt der Darstellungsm\u00f6glichkeiten von einfachen Excel-Listen, \u00fcber One-Pager und Dossiers f\u00fcr den C-Level in Form von PDF-Dateien, bis hin zu ausf\u00fchrlichen Reports in PowerPoint f\u00fcr die Fachabteilung.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Was misst die Medienresonanzanalyse?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Auf Basis eines Medienmonitoring\u2018s oder Medienspiegels misst die Medienresonanzanalyse anhand von KPIs den Erfolg der Pressearbeit. Zudem zeigt sie St\u00e4rken und Schw\u00e4chen der Pressearbeit auf und dient somit als Grundlage f\u00fcr Handlungsempfehlungen, um die Pressearbeit zu steuern und zu optimieren.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Welche KPI\u2019s sind f\u00fcr meine Markenanalyse aussagekr\u00e4ftig?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Bewertungskriterien sind zum einen die quantitativen Faktoren, wie die H\u00e4ufigkeit der Nennung sowie die Position (Headline\/ Subline) und wie einfach oder dominant die Bildpr\u00e4senz ist. Dar\u00fcber hinaus werden auch qualitative Faktoren hinzugezogen, zum Beispiel die Zielgruppenaffinit\u00e4t und der Transport der Markenbotschaft. Der daraus entstehende Faktor wird anschlie\u00dfend mit dem Media\u00e4quivalent multipliziert und ergibt dann einen PR-Wert.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Welche Medien werden von Landau Media beobachtet?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Unserem Medienpanel umfasst die sogenannten klassischen Medien, wie Printmedien, Radio- und TV-Beitr\u00e4ge sowie die online Medien, wie Posts in sozialen Netzwerken, Beitr\u00e4ge in Foren und Blogs, sowie Audio und Videobeitr\u00e4ge auf weiteren Plattformen.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Was kann das automatisierte Monitoring?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Unser automatisiertes Medienmonitoring \u201eASolutions\u201c zeichnet sich aus durch unsere in-house entwickelte KI-Technologie. Damit liefern werden Medienbeitr\u00e4ge aktuell und vollautomatisch identifiziert und ausgegeben.\u00a0<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n        <\/div>\n<\/div>\n<!-- end Icon Accordion -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-20ffbfa\" data-id=\"20ffbfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d894587 elementor-widget elementor-widget-ucaddon_uc_icon_accordion\" data-id=\"d894587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_uc_icon_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Icon Accordion -->\n\n<style>\/* widget: Icon Accordion *\/\n\n#uc_uc_icon_accordion_elementor_d894587 *{\n\tbox-sizing: border-box;\n}\n#uc_uc_icon_accordion_elementor_d894587 .uc_container .uc-heading\n{\n\tcursor:pointer;\n    display:flex;\n    align-items:center;\n    transition:0.3s;\n}\n#uc_uc_icon_accordion_elementor_d894587 .uc_container .uc-heading span.bbb\n{\n\tdisplay:block;\n\t\n}\n#uc_uc_icon_accordion_elementor_d894587 .uc_ac_box.uc-item-active span.uc_dactive\n{\n\tdisplay:none;\n}\n#uc_uc_icon_accordion_elementor_d894587 .uc_ac_box:not(.uc-item-active) span.uc_active\n{\n\tdisplay:none;\n}\n\n#uc_uc_icon_accordion_elementor_d894587 .ue_icon_holder,\n#uc_uc_icon_accordion_elementor_d894587 .ue_icon_spacing\n{\n  flex-grow:0;\n  flex-shrink:0; 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Pressearbeit?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Die Medienarbeit oder auch Pressearbeit ist das Kernelement der \u00d6ffentlichkeitsarbeit. Unter Medienarbeit versteht man den Aufbau und die Pflege von Beziehungen zu meinungsbildenden Journalisten und Meinungsf\u00fchrern in den jeweiligen Branchen.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Welche KPI\u2019s sind f\u00fcr meine Kommunikation wichtig?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Die richtigen Schl\u00fcsselkennzahlen (Key Performance Indicators) oder Kurz KPI\u2019s richten sich nach der Zielsetzung der Kommunikation. Sie sollten aber in jedem Fall messbar und spezifisch sein. Zum Beispiel, wenn ihr den Erfolg eurer Kampagne f\u00fcr eine gr\u00f6\u00dfere Bekanntheit messen wollt, sind die Anzahl der Meldungen, deren Impressionen, Reichweiten und das Engagement, wie Klicks, Likes und Kommentare gute Kennzahlen die Auskunft dar\u00fcber geben, wie viele Menschen eure Anzeige gesehen und mit ihr interagiert haben. Geht es um die Steigerung eures Absatzes, dann gibt euch die Conversion, Click-Through-Rate sowie die Anzahl der Qualifizierten Leads einen Einblick, wie erfolgreich eure Kampagne war. Die Mediengattung verr\u00e4t euch, ob eure Kampagne auch das richtige Zielpublikum hat.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Wie kann man den Erfolg von Pressearbeit messen?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Um den Erfolg von Pressearbeit messen zu k\u00f6nnen muss im Vorfeld gekl\u00e4rt werden, welche Ziele die Kommunikation in Abh\u00e4ngigkeit von den Unternehmenszielen verfolgt. Welchen Wertbeitrag leistet die Kommunikation zum Unternehmenserfolg? Auf Grundlage der Ziele werden dann Schl\u00fcsselkennzahlen, so genannte KPIs (Key Performance Indicators) festgelegt, anhand derer die Zielerreichung gemessen werden kann.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Wie messe ich meine Marketingkampagne?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Analog zur Messung des Erfolgs der Pressearbeit muss auch hier im Vorfeld gekl\u00e4rt werden, welche Ziele mit der Kampagne verfolgt werden um daraus die KPIs f\u00fcr die Erfolgsmessung definieren zu k\u00f6nnen. Anders als bei der Medienresonanzanalyse liegt der Fokus nicht nur auf der Beobachtung und Messung von Ver\u00f6ffentlichungen in Medien, sondern es werden auch die eigene Webseite, eigene Social Media-Kan\u00e4le, Werbekampagnen etc. mit in unsere Betrachtung einbezogen.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Wie errechnet sich der Anzeigen\u00e4quivalenzwert?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Der Anzeigen\u00e4quivalenzwert (A\u00c4W), oder auch Advertising Value Equivalent (AVE) genannt ist eine Kennzahl aus der PR-Arbeit und berechnet sich aus der Gr\u00f6\u00dfe des redaktionellen Beitrages mal dem Wert einer entsprechenden Anzeige in dem Medium und gibt so den monet\u00e4ren Wert an, den die Meldung hat.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Wie finde ich den richtigen Influencer?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Um die richtigen Influencer zu finden muss im Vorfeld festgelegt werden, welche Ziele man verfolgt, wenn ich mit Influencern zusammenarbeiten m\u00f6chte. Welche Zielgruppe m\u00f6chte ich \u00fcber welche Kan\u00e4le mit welchen Themen bzw. Botschaften erreichen? Auf Basis dieser \u00dcberlegungen setzen wir \u00a0ein breites thematisches Social Media-Monitoring auf, um im ersten Schritt Influencer zu identifizieren, die sich mit den f\u00fcr mich relevanten Themen besch\u00e4ftigen. Im zweiten Schritt werden die identifizierten Influencer daraufhin untersucht, ob sie zu meinem Unternehmen und meiner Zielstellung passen: Wie hoch ist die Reichweite? Wie aktiv sind sie? Wer folgt ihnen? Wie stark interagieren die Follower? Welche Inhalte haben die Posts? Wie sichtbar sind die Kan\u00e4le im Netz? Wie aktiv sind sie schon f\u00fcr andere Marken? Passen sie zu den Unternehmenswerten? Etc. Ist der richtige Influencer gefunden, steht der Kontaktaufnahme nichts mehr im Weg.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Was bedeutet Crossmedial?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Crossmedial (engl. ) beschreibt die Verbreitung einer (Werbe-) Botschaft oder Kampagne \u00fcber mehrere Kommunikationskan\u00e4le hinweg. Man kann somit sagen, es handelt sich um eine Zweitverwertung von Inhalten in verschiedenen Medien. Crossmediale Kommunikation hat somit eine positive Wirkung auf den ROI (Return of Investment) der bei der Erstellung des Content entsteht.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Was bedeutet Multimedia?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Multimedia beschreibt ein ausgedehntes Storytelling einer (Werbe-) Botschaft bzw. Geschichte in verschiedenen Formen und Formaten \u00fcber ein Medium. Eine Geschichte wird in vielen verschiedenen Formen \u00fcber einen Kanal verbreitet. Erfolgreiche multimediale Kommunikation transportiert nicht nur die (Werbe-) Botschaft, sondern erzeugt Emotionen, die dann von den Rezipienten mit der Marke verbunden werden.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Was bedeutet Transmedia?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Transmedia ist der Ausbau einer (Werbe-) Botschaft bzw. Geschichte im Sinne des Storytelling\u2018s in viele verschiedene einzelne Geschichten in vielen verschiedenen Formen und Formaten \u00fcber viele Kan\u00e4le und Medien hinweg. Das schafft nicht nur eine enge Community, sondern erh\u00f6ht auch die Umsatzm\u00f6glichkeiten. Transmediale Kommunikation ist somit der heilige Gral in der Kommunikationsarbeit.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Was sind Nachrichtenagenturen?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Nachrichtenagenturen sind Nachrichtengro\u00dfh\u00e4ndler und erstellen Nachrichten, die weltweit journalistischen Redaktionen zur Verf\u00fcgung gestellt werden.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Was beschreibt der Spill-over Effekt?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Der Spill-over-Effekt beschreibt einen \u00dcbertragungseffekt zwischen einzelnen Ma\u00dfnahmen einer Kampagne beim Rezipienten. Das hei\u00dft die Wirkung einer Kommunikationsma\u00dfnahme l\u00e4sst sich nicht eindeutig bestimmen, da sie durch aktuelle oder vergangene Erfahrungen der Konsumenten beeinflusst wird und so der Zeitpunkt der Wirkung unbestimmbar ist.<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n\n<div class=\"uc_ac_box \">\n  <div class=\"uc-heading uc_trigger\">\n    \n        \n    <div class=\"ue_title\">Was beschreibt der Carry-over Effekt?<\/div>\n    \n    \n        <div class=\"ue_expand_spacing\"><\/div>\n    <div class=\"ue_expand\">\n      <div class=\"ue_expand_inside\">\n      <span class=\"uc_dactive bbb ue_accordion_icon\" ><i class='fas fa-chevron-down'><\/i><\/span>\n      <span class=\"uc_active bbb ue_accordion_icon\"><i class='fas fa-minus'><\/i><\/span>\n      <\/div>\n    <\/div>\n        \n  <\/div>\n  <!-- end of heading -->\n  \n  \n  <div class=\"uc_content\" >\n          <p>Der Carry-over-Effekt beschreibt den Ausstrahlungseffekt aufgrund von Lernerfahrungen der Rezipienten vorangegangener Werbebotschaften \u00fcber einen l\u00e4ngeren Zeitraum. Es besteht eine Wechselwirkung von vergangenen sowie aktuellen Kommunikationsma\u00dfnahmen.\u00a0<\/p>\n     \n    \n     \n    \n  <\/div>\n<\/div>\n\n        <\/div>\n<\/div>\n<!-- end Icon Accordion -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5b467c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5b467c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d01c2f4\" data-id=\"d01c2f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0bf0f1 elementor-widget elementor-widget-text-editor\" data-id=\"a0bf0f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Wenn du mehr \u00fcber den MediaAccount, unsere Media Intelligence Plattform und deren Funktionen erfahren m\u00f6chtest, schau dir unsere <span style=\"color: #e60004;\"><a style=\"color: #e60004;\" href=\"https:\/\/www.youtube.com\/@landaumediaaccount\" target=\"_blank\" rel=\"noopener\">YouTube-Tutorials<\/a><\/span> an oder registriere dich f\u00fcr unsere kostenlosen <span style=\"color: #e60004;\"><a style=\"color: #e60004;\" 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                    <\/div><form method='post' enctype='multipart\/form-data'  id='gform_2'  action='\/en\/wp-json\/wp\/v2\/pages\/7910' data-formid='2' novalidate><div class='gf_invisible ginput_recaptchav3'  data-tabindex='0'><input id=\"input_82373f5ac5e09977bfd4a6856a47209b\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_82373f5ac5e09977bfd4a6856a47209b\" value=\"\"\/><\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_2' class='gform_fields top_label form_sublabel_above description_above validation_below'><li id=\"field_2_16\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_above gfield--has-description field_description_above field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_16'><span class='gform-field-label__text'>X\/Twitter<\/span><\/label><div class='gfield_description' id='gfield_description_2_16'>This field is for validation 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Eine Weitergabe der Daten an Dritte zu deren werblicher Nutzung findet nicht statt.<\/label>\n\t\t\t\t\t\t\t<\/li><\/ul><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <button type='submit' id='gform_submit_button_2' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' >Senden<\/button> \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_2' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_2' id='gform_theme_2' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_2' id='gform_style_settings_2' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_2' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='2' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='EUR' value='LVVrxGlZd8ninkAIVhMuWfxzhxSZWmi2YC8xP7s2skg6YusjRAqdkkfNr16k33jaZRE1+oHsxgAx6a2tVUiBbqrhygCZnU4kvcP\/C5XoiNuWylw=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_2' value='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' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_2' id='gform_target_page_number_2' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_2' id='gform_source_page_number_2' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In unserem Hilfe-Bereich findest du Grundbegriffe &#038; FAQs. Erhalte Antworten auf h\u00e4ufig gestellte Fragen und Begriffsbestimmungen rund um die Themen Medienmonitoring, Medienanalyse und Pressespiegel. <\/p>","protected":false},"author":2,"featured_media":6574,"parent":10,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"wf_page_folders":[],"class_list":["post-7910","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.landaumedia.de\/en\/wp-json\/wp\/v2\/pages\/7910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.landaumedia.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.landaumedia.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.landaumedia.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.landaumedia.de\/en\/wp-json\/wp\/v2\/comments?post=7910"}],"version-history":[{"count":0,"href":"https:\/\/www.landaumedia.de\/en\/wp-json\/wp\/v2\/pages\/7910\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.landaumedia.de\/en\/wp-json\/wp\/v2\/pages\/10"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.landaumedia.de\/en\/wp-json\/wp\/v2\/media\/6574"}],"wp:attachment":[{"href":"https:\/\/www.landaumedia.de\/en\/wp-json\/wp\/v2\/media?parent=7910"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.landaumedia.de\/en\/wp-json\/wp\/v2\/wf_page_folders?post=7910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}